Black Gold, Videos and Fairtrade Films

The film Black Gold is a sensation. Chelmsford City Fairtrade Campaign has a copy and is willing to lend it to local groups. Why not organise an event for your organisation and combine it with a Fairtrade tasting? Contact 01245 601373 for further information.

Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.

The Fairtrade Foundation has a series of films on its website. LOOK AT:

  • Fairtrade in the Dominican Republic
  • Fairtrade Coffee in Uganda
  • George Allagiah’s Nicaraguan Video Diary

There are also others of interest on You Tube including Dan’s Soap Box , Cocoa TreeThe Real Story of Hershey’s Chocolate. Tell us if you find others that are helpful.


  • We are the World – the Fairtrade Song – performed during Fairtrade Fortnight 2010 at Chelmsford Star’s Quadrant.weare2011

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