Fairtrade Videos and Books

Martin Luther King once said that before we have finished breakfast we have depended on half the world . This is the way our world is structured and we can expect no peace on earth till we recognise this.

Unfortunately, it is easy to lose sight of this because the supply chains that bring our food to our supermarkets are so long and complicated that we need never know anything about the lives of the people who produce it for us.

Fortunately, there are plenty of videos available on the internet that enable us to understand the people behind the products.

The movie Black Gold looks at the reality behind the coffee industry. Coffee is the most valuable trading commodity in the world after oil. But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. In Black Gold Tadesse Meskela is trying to save his 74,000 struggling coffee farmers from bankruptcy. As they strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.

You can download the film Black Gold on https://blackgoldthemovie.com

The Fairtrade Foundation has a whole series of films on its website suitable for all age groups and covering chocolate, tea, coffee, bananas and sugar.

You can also visit You Tube for videos on Fairtrade

There are also a number of books that deal with Fairtrade issues. Some of these are listed below.

Who Profits? by Richard Adams tells the story of how Traidcraft was founded but is now out of print. However, there is a new book out entitled Traidcraft Inspiring a Fair Trade Revolution by Joe Osman.

Chocolate Wars by Deborah Cadbury relates the ethical principles that motivated the Quaker chocolate industry

Sweet Dreams by Craig Sams & Josephine Farley tells the story of Green & Black’s which brought into the supermarkets the very first chocolate bar with the Fairtrade Mark – Maya Gold.

Fighting the Banana Wars and other Fairtrade Battles by Harriet Lamb former Director of the Fairtrade Foundation tells the story of the Fairtrade Mark.

Watching the videos and reading the books is a useful way of connecting with the millions of people we never see but on whom we ultimately depend for the food we eat and the clothes we wear.


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